My Work
Metrics
+20% (median growth) +7%(overall growth) +270%(growth) 4x (industry engagement)
The numbers above represent some of my digital wins. My creative choices start with data. Learning about my audience’s interests through comprehensive reporting is critical to successful digital experiences. I have been the point person to record and report out data to stakeholders at multiple organizations. With data-driven decision-making and calculated creative risks, I have consistently grown my organizations’ social media followings and developed engaged online communities.
Writing
I fell in love with language as a child and have never strayed. As a writer, I prize clarity over preciousness. I love learning and sharing information. No matter who my audience is, or the platform, my goal is to make whatever I’m sharing as accessible as possible.
Design
I’m a self-taught designer with a background in large-scale silk paintings and pencil drawing. I’ve always loved beautiful packaging, glossy magazines, and brochures and love the challenge of turning ideas into a digital experience.
Resume
For over 10 years I’ve cultivated a broad range of experience in digital marketing and communications. I’m passionate about taking quantitative data and turning it into engaging and beautiful online experiences. My combined love for people and making information accessible makes me a natural marketer.
Education
B.A. Asian & Africana Literary, Film and Theatrical Cultures
The College of William and Mary
Spring 2014
Skills
Website management
Project management
Social media management
Graphic design
Email marketing
Editorial calendaring
Experience
Outreach Specialist
U.S. Embassy, Nassau, The Bahamas
Aug. 2010 to Aug 2011
Editor-in-Chief, Junkanoo Journal U.S. Embassy, Nassau, The Bahamas
Aug. 2010 to Aug. 2011
Executive Assistant/Chief of Staff The Office of Ambassador Nicole Avant Nov 2012 to Sept. 2016
Freelance Project Manager
The Office of Ambassador Nicole Avant
Sept. 2016 to Jun 2019
Digital Communications Coordinator Flight Safety Foundation
June. 2019 to Sept. 2020
Digital & Design Manager National Council of Jewish Women
Sept. 2020 to present